Serena software goes Mashup TV

I was consulting on a project and needed to evaluate the Serena software solution for a company. These guys are going to be reaping the rewards of success. Their website design just nails the target market and the usability is dead on; see, try, and buy, talk about keeping it simple. And while great design and navigation are worth the effort, it's the video content that sends this one out of park! Serena has created a video collection they call Mashup TV. They have a sense of humor, because they know we (those who surf and buy and work online) do too. Watch the parody of the Product Manager and Engineering Director bashing it out about priorities and bandwith...



From Mashup TV you can watch Michael Parker's Chalk Talk. Michael is the product manager who belongs in front of all your prospects, listen to him explain what a Business Mashup is, and more importantly why you should care. This is a value proposition statement that might be lost among all the cluttered content of another internet day if he were not right there, talking to you, and white boarding with you



Serena has all the bases covered: video to communicate their strategic value proposition, video to develop a community of users, video testimonials that serve as a personable relatable reference that is just what your next client needs to get on board. Are you using video yet?

SwANH

Last week I was able to attend the SwANH (Software Association of New Hampshire) event, it was held at SERESC facilities in Bedford, NH. It was a nice day all in all, and SwANH has improved their overall presence in the New Hampshire technology space over the last six months tremendously. They have just recently renovated their web site, a much welcomed and greatly needed investment. The attendance for the event, the content delivered, as well as the facility choice was excellent!