Sharing Your Social Part 2: Getting Started With The Right Communication Strategy And Social Media Tools

I love public radio. In fact, I'm a public radio junkie. I worked for New Hampshire Public Radio as the Senior Director of Marketing and Development, and it was there that I fell in love with social media. Public radio is leading the way in social media innovation and there is much to be learned from stations across the country doing good work in this realm. Stations like Vermont Public Radio, New Hampshire Public Radio, KCRW, KEXP, WNYC, and Chicago Public Radio are experimenting with social media and finding ways to start meaningful conversations with their listeners. Community engagement at its finest. Today, we presented the second in a series of webinars on social media: Sharing Your Social Part 2: Getting Started with the Right Communication Strategy and Social Media Tools. Check out the presentation and get some great ideas from all the cool things that public radio folks are doing.

And if you missed the first presentation, you can check that out here.

While you're cruising public radio social media presences, remember that it's fall fundraising pledge drive season and consider making a donation to your favorite public radio station today!

Socially yours,
Tara

Splash into social media...

You know how you have these voices in your head sometimes - waging war over what you should or shouldn’t do?  Well, mine have been vacillating between "Jump!" and "Don't Jump!" for over three years.

Why? As the daughter of a political-junkie-turned-judge father I was bred for fundraising. Memories of my first house party reach back to when I was five years old. I remember passing out drinks and holding a candidate for U.S. Senate’s hand as he spun his pitch.  I’ve been stuffing envelopes since earliest memory - either for my Mom’s run for school board, or for her latest favorite cause.  My father’s mantra - ‘you have a moral obligation to give back to society what society cannot give to itself.’

I’ve lived by that code. I started working for a non-profit at eighteen and haven’t looked back.  Twenty years of fundraising and marketing for some of the best organizations and brightest non-profit visionaries in New England provide me with a wealth of experience of which I’m proud.  I’m passionate about mission-driven work and always will be...

But there’s always been this little voice... ‘Make something of your own.’ For as long as I can remember, I’ve wanted to ‘do my own thing’... have my own business. I’ve just been too afraid.  What if my idea isn’t good enough? What if I’m not ready?  Do I have enough knowledge?  And, I knew that whatever I wanted to create for a business would have to be intimately tied to the non-profit sector.  I just never knew where to start - and I didn’t know where the ‘sweet spot’ was.  

That is, until my friend Kelley-Sue started AleuroMedia.  A full-service interactive media marketing and development firm, Aleuro focuses on helping start-ups, established businesses, and non-profits leverage online and Web 2.0 tools to create and nurture community, strengthen constituent loyalty, and help make or raise more money.  At the beginning Kelley hinted that I might have something to contribute to this venture, but I was too afraid.  Afraid of the things all potential entrepreneurs are afraid of at one point or another.  The people who evolve into entrepreneurs are the ones who put the fear behind them and forge ahead.

I've decided that sometimes you just have to jump. Take the leap into a world that intuitively or otherwise, you know awaits your presence and participation (heed a calling so to speak). For me this manifested in my recent resignation from my full-time job as the Senior Director for Marketing and Development at New Hampshire Public Radio to 'do my own thing.'  I’ve joined Kelley-Sue as a partner in Aleuro. Yes - now. Yes - in this economy.  

What gives me the confidence to jump into an entrepreneurial endeavor today? I have a vision. I believe in the power of social networking to help non-profits and start-up businesses. And I believe that the time for organizations to truly embrace social media is now.  To succeed you need a community of loyal supporters.  Social media will support you in that work - especially in times like these.  Now I combine my fundraising and marketing background with my passion for social media. It’s a primary focus that allows me to help you acquire new supporters, build loyalty with your current stakeholders, and ultimately raise more money for the work you do.

If you haven’t jumped into the ocean of social media yet - hold your nose and take my hand.  The waves may be a bit choppy, but the water’s really just fine...