Sharing Your Social Part 2: Getting Started With The Right Communication Strategy And Social Media Tools

I love public radio. In fact, I'm a public radio junkie. I worked for New Hampshire Public Radio as the Senior Director of Marketing and Development, and it was there that I fell in love with social media. Public radio is leading the way in social media innovation and there is much to be learned from stations across the country doing good work in this realm. Stations like Vermont Public Radio, New Hampshire Public Radio, KCRW, KEXP, WNYC, and Chicago Public Radio are experimenting with social media and finding ways to start meaningful conversations with their listeners. Community engagement at its finest. Today, we presented the second in a series of webinars on social media: Sharing Your Social Part 2: Getting Started with the Right Communication Strategy and Social Media Tools. Check out the presentation and get some great ideas from all the cool things that public radio folks are doing.

And if you missed the first presentation, you can check that out here.

While you're cruising public radio social media presences, remember that it's fall fundraising pledge drive season and consider making a donation to your favorite public radio station today!

Socially yours,
Tara

Sharing Your Social - The 4 P's of Social Media

Kelley-Sue and I did the first webinar in a two-part series last week for DEI - the national group for Public Radio marketing and development professionals. Sharing Your Social - The 4 P's of Social Media talked about the pillars of any successful social media strategy - Planning, Policy, Privacy and Participation.

Here's a link to the presentation.

We hope you find it useful!

Socially yours,
Tara

The Evolution of Marketing and Communication: How we've arrived at social media...

Social media didn't just happen. We've evolved into a culture that demands immediate, transparent, and authentic communication. We desire this not only with each other, but with the companies and brands with which we affiliate. Understanding how we arrived at this place, and how marketing and communication has evolved helps us understand the context as we move forward.

Read our brief white paper here.

Potential Consequence of Accidental Eavesdropping

My heads spinning a little, the new Facebook feed has lent to some fantastic thoughts about the potential consequence of accidental eavesdropping. Yesterday a wall-to-wall conversation between two friends was brought to my attention in the Facebook stream. Something I would have previously not seen or thought about was now front and center in the middle of my screen.

Their conversation was about trading stock and who bought what, when, and other ideas about what to buy and why. It occurred to me at that moment 'what if they or other people were talking about things that I shouldn't know about?' (Enter images of Martha Stewart) I mean ImClone founder Sam Waksal, was arrested for informing friends and family to sell their stock, and attempting to sell his own. How many conversations on Facebook might equate to a similar to situation? What if I never meant to see it, but someone shared something they shouldn't have and now I know? Could I be trouble?

So I settle down and think that people "in-the-know" of that kind of insider information would surely be savvy enough to not post it on a social network and likely wouldn't even use email.

But then...I started to think about the speed at which information travels in these new platforms, specifically Facebook and Twitter. And about what kind of an effect that rapid information disbursement could have on the stock exchange. I mean who's to say some group couldn't just agree to buy company "X" stock one day - all within minutes of each other get the word out to buy,...and then sell six hours later after the price has jumped due to the high influx of interest. I imaged Bud Fox Tweeting "Blue Horse Shoe Loves Anacot Steel." and everyone in the Twitterspehere buying. At very least we have the makings of a great new version of Wall Street.